UGC Creator & Strategist
Valerie
Martinez
"I'm a strategist who learned to make content. Not a creator who used to have a job."
About
The background
brands don't expect.
I spent a year closing $30K–$75K contracts in emergency situations — turning people in crisis into yes, against a company with a bad public reputation.
Before that, 3 years with C-suite executives learning how organizations make decisions at the highest level.
My official title was Project Coordinator. What I actually did was sales psychology under pressure.
Now I make content. I bring all of that with me.
Why My Content Converts
What you actually
get from me.
I understand your customer
I have a degree in Human Development. I didn't just study marketing — I studied why people make decisions, what shapes behavior, and what moves someone from resistance to trust. I've worked with people in their worst moments and closed deals anyway. I know how purchase decisions get made under pressure.
I've been in the room
3 years with C-suite — CEO, COO, CFO, Chief Strategy Officer. I speak strategy, not just content. I understand ROI, not just reach. I know how budgets get approved and how vendors get selected because I watched it happen at the highest level.
I don't perform authenticity
The asparagus video was filmed in my kitchen in under a minute with no plan. 56K views. Zero paid promotion. Real people. Real engagement. That's not luck — that's what happens when content is genuinely real.
I execute
No hand-holding. No chasing. No excuses. I deliver.
Platform Performance
The numbers
brands care about.
Organic reach. Real audience. No paid promotion behind these numbers.
These numbers were built in under 30 days with zero paid promotion, zero brand deals, and zero following. Imagine what happens when we work together.
Content Pillars
What I
create.
Everyday Life & Humor
Relatable, unscripted moments that stop the scroll and earn genuine shares.
Beauty & Glam
Visually engaging beauty content with personality — not tutorials, stories.
Emotional Storytelling
High FYP, deep completion rates — content that makes people feel something real.
Services & Rates
What it
costs.
Every partnership begins with a brand immersion period where I study your audience, your content, and your algorithm before I film anything. I don't create blind.
Includes
- 1 original UGC video (TikTok, Reels, or Shorts format)
- 1 round of revisions
- Delivered within 5 business days of product or brief receipt
- Includes brand review period before filming
- Raw file delivered upon final payment
- Usage rights for organic use only
Does NOT Include
- Posting to my page
- Strategy
- Analytics
- Paid ad rights
Includes
- 3 original UGC videos
- 2 rounds of revisions per video
- 3 day brand immersion before filming
- Delivered over 14 days
- 50% due upfront, 50% on final delivery
- Raw files delivered upon final payment
Does NOT Include
- Posting to my page
- Strategy
- Content calendar
- Paid ad rights
Includes
- 8 original UGC videos per month
- 5 day brand immersion before first video
- 2 rounds of revisions per video
- Basic content strategy — I advise on which videos to post when and where
- Monthly check in recap
- Month to month only
- 50% due upfront on the 1st of each month
Does NOT Include
- Posting to my page
- Full content calendar
- Performance reporting
- Paid ad rights
Includes
- 10 original UGC videos per month
- 7 day brand immersion — deep dive into your audience, competitors, and algorithm
- Full content calendar
- 2 rounds of revisions per video
- Performance analysis and monthly strategy recap document
- Deployment strategy — I advise exactly how and where to use each video
- Priority turnaround
- Month to month only
- 50% due upfront on the 1st of each month
Does NOT Include
- Posting to my page
- Paid ad rights without separate agreement
Universal note: Work begins only after deposit clears and product or brief is received. Additional revision rounds available at $75 per round. Paid advertising usage requires a separate usage rights agreement.
FAQ
Before you
reach out.
No. UGC packages cover content creation only — I film it, you post it on your channels. Posting to my page is a separate influencer partnership priced differently.
You review the delivered video and send all feedback in one consolidated message. I make every change on that list once. Additional rounds available at $75 each.
Base packages cover organic use only. Paid advertising usage requires a separate usage rights agreement. Contact me to discuss rates.
50% deposit before work begins. Remaining 50% upon final delivery before raw files are released.
Once your deposit clears AND I receive your product or brief. Timelines start from that date, not your booking date.
Physical products ship directly to me. Digital products and briefs delivered via email or DM. Both accepted.
No. Once revisions are exhausted and final files are delivered, no refunds are issued. Results depend on how the content is deployed — I cannot guarantee performance on content I don't control after delivery.
Additional revision rounds available at $75 per round, agreed in writing before work continues.
On a case by case basis. Reach out before booking to discuss.
Everything is month to month. No long term commitments.
Some videos go viral, some don't. Consistency over time is what builds results. You're paying for quality creative work delivered professionally against your brief — not a guaranteed outcome.
Still have questions?
Reach OutContact
Come with a brief
or just a problem.
I'll figure out the rest.